How to
prevent your digital marketing strategy from getting stuck in the
Stone Age
The 2016 Adobe
marketing Summit began with a challenge
from Adobe CEO, Shantanu Narayen: "This is the experience era," he says. "Are our companies ready to compete, are we at risk of being disrupted by someone who can move faster?"
Digital
marketing is about to change more than it ever has, which is why Narayen's challenge, as well as the Summit's four-day lineup of 150 breakout sessions, labs and key**te talks all came down to adapting to tech**logy
However, "adapting" doesn't just mean, "upgrading."
The 2016 Summit showed that the future of
marketing isn't tech**logy for tech**logy's sake — it's a finessed, consumer-centric approach that prioritizes relevant and meaningful experiences.
Read more...
More about
Business,
Marketing, and
Brandspeak
