8
times Sriracha went too far
Sriracha Week starts March 7, so it's time to address the elephant in the room: This
rooster has gotten a little too cocky for its own good.*
The chile sauce, which is named after a
coastal Thai city*(and in the U.S. is associated with the version made by Huy Fong foods, though other companies also make the condiment)*has risen in a way that can only be described as meteoric.*
Between 2013 and 2015, Huy Fong
Sriracha sales
rose from $60 million to $80 million. When Kylie Jenner mentioned a
Sriracha bottle on Instagram (ostensibly in reference to her red sweatshirt and green hairdo), the photo tallied over one million likes.*
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