The
world's most effective ad is an
eye-testing children's book
A
children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the
world's most effective advertising campaign.
Australian ad agency Saatchi & Saatchi created*
Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM.*The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the
book and app*as its*
number one*campaign for 2016, based on its performance in 2015.
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Combining a traditional
book and a tablet app that is available for free,
Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. ** frightening optometrist visits here.
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