As of today,
Apple has begun
Selling Third-Party Apple Watch Accessories in its
Retail stores. The first
Third-Party Apple Watch product
Apple is offering on store shelves is
ElevationLab's NightStand for Apple Watch.
Priced at $29.95, the NightStand is a simple, affordable
Apple Watch stand that was one of the
first Apple Watch stands on the market. The NightStand was originally offered only in blue, black, and red, but it appears the company partnered with
Apple to offer stands that match each of the
Apple Watch Sport bands.
Apple is
Selling the NightStand in pink, blue, green, black, and white.
We visited an
Apple Store in **rth Carolina, where the NightStands are on display next to the
Apple Watch Sport bands,
Apple Watch chargers, and matching Beats headphones.
The NightStand is one of the few
Apple Watch stands available for purchase that supports watchOS 2's upcoming Nightstand Mode, which may be one of the reasons why
Apple chose it for
Retail stores. With Nightstand Mode in watchOS 2, the
Apple Watch is able to serve as an alarm clock while charging.
According to a source that spoke to
MacRumors, the NightStand from ElevationLab is the only
Apple Watch accessory
Apple is offering for **w, but additional
Accessories might start appearing in
Stores in September. ElevationLab's NightStand is currently only available in
Retail Stores and is **t yet being offered online.
Apple's decision to begin offering
Third-Party Apple Watch Accessories comes amid a major revamp of its
Retail stores. As of today,
Apple Retail Stores ** longer have iPad "smart signs" that display pricing information and product details next to each product for sale.
Instead, Apple's display products, such as iPhones, iPads, and Macs, **w include a dedicated "Pricing" app that users can open up to get pricing information.
In recent months,
Apple Stores have been undergoing some significant transformations. Along with the removal of the smart signs to reduce clutter and confusion,
Apple has also slimmed down on the number of
Accessories for a more refined look. In the future, many
Accessories will also feature
Apple-designed packaging.
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