Disney today an**unced the launch of its own GIF app, called
Disney GIF, that will act as a
Keyboard extension and allow users to share a huge back catalogue of Disney- and Pixar-themed GIFs in Message, email, and various social networks (via
TechCrunch). With today's launch, the app includes over 200 GIFs, with the company promising more to be added as time goes by.
GIFs ready at launch include moments from films like
Frozen,
The Lion King, and the newly-released Pixar feature
Inside Out. The app will also feature content from studios owned under the
Disney corporate umbrella, with GIFs from ****** like
Star Wars and even ABC shows like
Scandal and
Once Upon a Time.
Perhaps taking a cue from the emotion-based
Inside Out, the app lets users browse by emotional status, film, or see what's currently trending with users around the world. Although the app is free to download, anyone interested in more premium content from the popular film
Frozen can put down $0.99 for one of two themed packs from the animated musical.
The move is an interesting one, especially considering the
rejection of app developer Matt Cheetham's app
GIF Finder earlier in the year, due to the fact that it "includes content or features that resemble various well-k**wn, third-party marks, including
Disney characters." Although the app's rejection was "largely due" to other entertainment properties, Disney's desire to be included in the meme- and GIF-generating world, and still own complete control over the output, makes the debut of
Disney GIF more understandable.
Disney GIF can be downloaded from the App Store for free. [
Direct Link]
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