As of April 10,
Apple will begin scheduling appointments in its retail stores for customers who are interested in trying on the
Apple Watch before deciding to pre-order or make a purchase. We've k**wn that most try-on appointments will be scheduled in 15-minute intervals to allow
Apple employees to get to as many customers as possible, but it seems that customers who are interested in
Purchasing the
Gold Apple Watch Edition will get some extra time
With the device.
According to the
International Business Times, two
Apple Stores in Manhattan have confirmed that customers looking to
spend upwards of $10,000 on an
Apple Watch Edition will get 30
Minute appointments
With Apple employees instead of 15
Minute appointments.
Given the high price of the
Apple Watch Edition, it's ** surprise that employees plan to dedicate more time to those who plan to spend a lot of money, as it's a bigger
Purchasing decision. In fact, the
Purchasing Experience for a
Gold Apple Watch may be quite a bit different from the
Experience Purchasing a standard
Apple Watch or an
Apple Watch Sport, as
Apple is said to have a dedicated group of employees that have undergone
Special training serving customers who are buying the
Apple Watch Edition.
Apple employees, including those who will work
With customers interested in the
Gold Apple Watch, are being trained to offer fashion and styling advice to customers.
9to5Mac shared some details on this training yesterday, suggesting employees will use each customer's fashion sense to make
Apple Watch recommendations.
Apple employees are being given example customers to train with, to help them develop the skills to make suggestions to customers.
Apple retail stores
will be transformed overnight ahead of April 10, adding
Apple Watch try-on stations that consist of glass-covered display tables that have the
Apple Watch underneath. The
Apple Watch Edition will only be available at select
Apple Stores, and in limited quantities. Stores where the high-end
Watch will be sold are being outfitted
With safes, where the devices will be kept at night to protect them from theft.
Apple wants the
Apple Watch Edition buying
Experience to mirror other luxury shopping experiences, and in addition to selling the device in
Apple retail locations through specially trained employees,
Apple is also
assembling pop up shops around the world in locations like the Wonder Room in Selfridges, a
Special section of the store that houses other high-end jewelry and watches. Other pop up shop locations include the Galeries Lafayette in Paris, and the Isetan Department Store in Tokyo.
Apple Watch pre-orders and try-on appointments begin on April 10,
With the official launch coming later in the month, on April 24.
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