The Design Roulette
 

There are sites, books, feeds, magazines, and ****** about “design.” Thousands of people call themselves “designers.”

But have you **ticed, “design” never means the same thing?

Whenever I click on a “design” link, I feel like I’m spinning a roulette wheel. Will it be about:

• Grids and Helvetica?
• Typography?
• How to balance trade-offs?
• Applying engineering capability to a **n-engineering problem?
• Gradients?
• Producing emotions?
• Solving a business problem?
• Posters?
• Products?

I just saw a cool link on ****** News. Here it is: http://color.hailpixel.com/

http://arab1.mine.nu//s3.amazonaws.c...screenshot.png

What is it?

• An interesting implementation because it’s made in HTML5, **t Flash.
• A cool style because it doesn’t look like other pickers.
• A **vel solution to a problem because its large scale gives access to values you can’t reach in a traditional picker.
• An emotional experience because the full screen color field reaches to your heartstrings for purple twilights and blue-yellow sunrises.

****** News played it as an implementation story:

[IMG]http://s3.amazonaws.com/37assets/svn/1204-******+news+link.png[/IMG]

I tried it as a problem-solution performance story:

http://s3.amazonaws.com/37assets/svn/1205-tweet.png

What do all these angles have in common?

Design is a big word. It means interacting with trade-offs to realize an intention. That may be abstract, but it’s correct.

All of us advance the field when we try to nail just what it is that interests us about a particular design. We raise the bar when we resist thinking “design” means something more than exactly that abstraction. There are lots of definitions we haven’t defined yet.

http://feeds.feedburner.com/~ff/37si...?d=yIl2AUoC8zA http://feeds.feedburner.com/~ff/37si...?d=7Q72WNTAKBA
http://feeds.feedburner.com/~r/37sig...~4/XTT_Ztxsd-Q

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