How FIFA Gives World Cup Fans Their Digital Soccer Fix
 

How FIFA Gives World Cup Fans Their Digital Soccer Fix
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RIO DE JANEIRO — Far from the board rooms and voting sessions that have besmirched the reputation of FIFA, world soccer's governing body, in the eyes of many fans lately, a group of men and women carry out a monumental task that has **thing to do with awarding World Cups or massive infrastructure profits — but cuts right to the soul of the game itself

The goal of FIFA's digital team is simple: Deliver the World Cup, the planet's most popular sporting event, to fans everywhere

Achieving that goal is anything but simple

See also: The World Cup Logo: Propaganda, Metaphor or Just a Drawing?


For the World Cup, FIFA has ** fewer than 68 members of its digital team stationed in Brazil. A dozen editors are stationed at each of the tournament's 12 venues, and 12 photographers are fanned out across the country as well. The remaining dozens of programmers, writers, photographers and strategists work from the seaside Forte de Copacabana here in this iconic city that will host the World Cup final on July 13 Read more...

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