The New Ronald McDonald Hits the Slopes in Malaysia
 

The New Ronald McDonald Hits the Slopes in Malaysia
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Back in April, Ronald McDonald got a new look and got reintroduced in social media.

**w, he's hitting the slopes, in Malaysia. This video shows the McDonald's clown mascot helping set up an indoor ski slope in Kuala Lumpur on a 95-degree day. Environmentalists won't be amused, but kids were, apparently

See also: What's Up With This Green Coca-Cola?


This video, a collaboration between TwentyFirst and PR agency Olson Engage, is the first appearance of the new Ronald in action. Ronald, who had been linked mostly with charity and family-focused initiatives, is **w up for more social media-ready outings Read more...

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