What Is Behind Struggling Sales?
 

Sales went from stagnant to declining. What is behind the trend and will it continue? The answer to the second is YES and the reason is the answer to the first - an ongoing shortfall of peak spenders. While market makers are worried about wage increases and a rise in inflation what we should be worried about is a persistent slide in sales from an increasing deficit in peak spenders. The unescapable outcome is a major economic downturn.

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