Make Them Lick Their Lips and Buy More
 

Dessert is a high-profit "add-on" sale. Properly presented and described, many restaurants can increase their average sale by 5% to 15%. Ok, your company doesn't sell tempting double fudge chocolate cake to tempt your customers, but my challenge to you this week is to consider what "add-on offering" you can temptingly present to entice your customers to crave it and thereby increase your sales and profits.

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