Qualify Creatively to Generate Sales, Not Leads
 

Everyone who sells for a living wants more leads - lots and lots of leads. So, in companies both large and small, the marketing department turns on the lead-generating machine (more advertising, trade shows, sales events, etc.) and the salespeople start pounding on doors. Of course, in a small company, the marketing department and sales department is often just one person who might also be the only employee, and so the marketing and sales roles need to be efficient.

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