Apple Is Pulling Away From the Agency That Created Its Most Iconic Ads
 

Apple Is Pulling Away From the Agency That Created Its Most Iconic Ads
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In the early '80s, Steve Jobs and Lee Clow formed one of the most enduring client-agency relationships in the advertising world. In a business k**wn for corporate infidelity, Jobs repeatedly tapped Clow and his ad agency, TBWA/Chiat/Day, for some of the company's most enduring ads, including the "1984" Super Bowl ad and the "Mac vs. PC" campaign in the 2000s.

**w, that relationship appears to be on the rocks. According to a report in AdAge, Apple is in the process of building an internal ad agency that will eventually have as many as 1,000 employees. In recent pitches, TBWA/Media Arts Lab, the agency that has serviced just one client, Apple, since the mid-2000s, has competed with Apple's own advertising agency and even invited outside agencies in on pitches. There's ** indication that MAL, as it's k**wn, is on the outs, but more and more pitches seem to be going to the internal team. Read more...

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