5 Generations in, Moscot Keeps Business in the Family
 

5 Generations in, Moscot Keeps Business in the Family
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As family-owned optics shops have learned — often painfully — in recent years, the eyewear industry is becoming an increasingly unfriendly place for mom-and-pop shops.

Customers are moving online, hungry upstarts are disrupting the industry by eschewing storefronts and middlemen and major brands are combining forces to stop the young lions in their tracks

See also: 16 New Rules of Business


With all this upheaval, how is a family-owned optics shop with nearly a century of history supposed to keep up?

By embracing its niche position in the market and keeping all of its operations in-house, Dr. Harvey Moscot, the fourth-generation owner and president of Moscot Eyewear says Read more...

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