Volkswagen Shocks Moviegoers With Interactive Texting and Driving PSA
 

Volkswagen Shocks Moviegoers With Interactive Texting and Driving PSA
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You k**w texting while driving is bad. You k**w texting in the movie theater is bad. Volkswagen wants to remind you of both

The car company ran an interactive PSA called "Eyes on the Road" at a movie theater in Hong Kong recently. The ad begins with a first-person perspective of driving a car on an empty road. The theater then uses a location-based broadcaster to send texts to the moviegoers, while the driving footage continues to play

See also: Brutal 30-Second Ad May Finally Change Your Mind About Texting and Driving


While audience members are busy checking their phones, the vehicle on-screen crashes, jolting the crowd into realizing their texting and driving mistake Read more...

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