Ewwwvertising: Why Advertisers Want to Creep You Out
 

Ewwwvertising: Why Advertisers Want to Creep You Out
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Quick, avert your eyes, automato**phobes!

Even if you don’t suffer from an irrational fear of wax figures, mannequins and ventriloquist dummies, you might get the willies after watching a new commercial for Colorado-based FirstBank.

The ad, called Bargain Dummy, sends a creepy wooden doll home with a clueless yard sale shopper. Why was it free? Oh, he’ll find out.



The 30-second spot, running on national broadcast and cable TV and across digital platforms like Hulu, ESPN, Yahoo and Pandora, is an example of spine-tingling marketing for brands as diverse as radial tires, ice cream shops, cell phones and house paint. Read more...

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