Japanese Messaging App Line Opens Up to Advertisers
 

Japanese Messaging App Line Opens Up to Advertisers
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Line, the Japanese messaging app with more than 450 million users, has a message for the ad world: We're open for business.

The service, which is reportedly considering an IPO, an**unced a partnership Monday with Salesforce.com that would let advertisers target users via the service. Marketers have already had the ability to reach consumers on Line, but Salesforce **w lets them include the messaging app in a dashboard with a suite of apps. The upshot: Line and possibly other messaging services may become just a**ther channel for marketers, along with Facebook, Twitter and search

For marketers, the new dashboard will look like this: Read more...

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