Twitter Buying Native Advertising Firm Namo Media
 

Twitter Buying Native Advertising Firm Namo Media
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Twitter on Thursday an**unced it is buying Namo Media, a native ad firm.

Namo will be paired with MoPub, a mobile ad firm that Twitter bought last year. Namo claims it has created "an advertising solution that lets app developers easily add native advertising to mobile apps."

See also: Most Marketers Have Yet to Embrace Twitter Advertising


Terms of the deal were **t disclosed

Kevin Weil, VP of product at Twitter, wrote in a blog post:

In our conversations with the Namo Media team, it became clear we share a vision for how native advertising can improve the state of mobile app monetization for marketers, app publishers, and users. We’re thrilled to add Namo Media’s expertise and tech**logy to the ecosystem MoPub and Twitter have already developed to continue building the best native ads platform for app developers and publishers. Read more...

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