Why Whole Foods Is Using an Instagram-Like B2B App
 

Why Whole Foods Is Using an Instagram-Like B2B App
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Is there a market for a B2B version of Instagram?

Apparently, there isFoKo, a 1-year-old photo-sharing app for businesses has snagged Whole Foods as a client. The supermarket chain began using FoKo earlier this year. Within 90 days, 1,000 employees in 12 regions were using it. The company hopes to glean insights from the photos that it can apply company-wide. For instance, if a local Whole Foods outlet has an interesting display, the company can use FoKo to replicate it somewhere else. When a new store opens, the chain can also document and share its unique details.

See also: What Marketers Can Learn From Whole Foods' Organic Approach to Pinterest Read more...


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