The Apple-Beats Deal: A 10 Year Affair Ends in Marriage
 

The Apple-Beats Deal: A 10 Year Affair Ends in Marriage
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RANCHOS PALOS VERDES, California — Just hours after after Apple's historic $3 billion acquisition of Beats, two architects of the deal, Apple VP Internet Software and Services Eddy Cue and Beats Co-Founder and CEO Jimmy Iovine, said this deal was, in some ways, a decade in the making.

See also: Beats Drops Subscription Price After Apple Sale


Cue revealed that he and Iovine have k**wn each other for 10 years. Iovine, who's been making music for 40 years, actually visited a number of tech companies, including Apple, during the dawn of the digital music era between 1998 and 2003. "When I met Eddy and Steve [Jobs], I told [my team], 'These guys get it. They k**w and respect what we do. They respect copyright and the entire food chain.' I always wanted to work with them." Read more...

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