MoviePass collects an alarming amount of data about you. Cool.
 

MoviePass collects an alarming amount of data about you. Cool.
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MoviePass is watching you watch movies. And yes, that's as creepy as it sounds.

The subscription service catering to regular moviegoers employs data collection to an extent that some might refer to as "overboard." For roughly $10 a month, you can go see one movie per day at participating theaters. But there are other, hidden costs as well, apparently.

SEE ALSO: MoviePass somehow just got even cheaper


Speaking on March 2 at the Entertainment Finance Expo, MoviePass CEO Mitch Lowe offered some insight into his company's data collection techniques (h/t Media Play News). It goes a lot further than you'd probably imagine. Read more...

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