Time and Sports Illustrated to Run Small Ads on Upcoming Covers
 

Time and Sports Illustrated to Run Small Ads on Upcoming Covers
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Two weekly magazines published by Time Inc., Time and Sports Illustrated, will feature small advertisements on the covers of its print issues for the next two weeks, a controversial move that could open the door to a permanent spot for marketers.

The new ad units have been purchased by Verizon, and will refer readers to larger ads on particular pages inside the magazines. The ads, for **w, are small and appear either in the mailing label or by the bar code.

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The Time cover below is set to hit newsstands on Friday.

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Image: Time Inc.


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Image: Time Inc. Read more...


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