One Small Step for a Sports Drink, One Giant Leap for Advertising
 

One Small Step for a Sports Drink, One Giant Leap for Advertising
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One Japanese sports drink company is full of overachievers.

Otsuka Pharmaceutical Co., Ltd., wants to send its sports drink to the moon, and it's taking steps to do so: The company released a plan to launch a can of Pocari Sweat into space and onto the moon in 2015

See also: Man Arrested in Japan for Owning 3D-Printed Guns


The sports drink, in powder form, will be placed inside a specially made titanium can k**wn as the "Lunar Dream Capsule."

With the help of Singapore-based Astroscale, a startup aimed at cleaning debris in space, the Pocari Sweat can is set to launch in October 2015.

From the outside, the lunar time capsule will look like a typical can of Pocari Sweat. But looks can be deceiving: The titanium can will be built to withstand vibrations during launch and extreme conditions on the moon's surface with the help and protection of 70 inner components. Read more...

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