This Summer You Can Wear Your Instagrams as Sneakers
 

This Summer You Can Wear Your Instagrams as Sneakers
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If you've ever had the urge to wear your favorite photo as a pattern on your shoes, then your dream is about to come true.

Adidas is teasing an app for its ZX Flux sneakers that would let you take a photo with your mobile device and then have it printed on a pair of shoes, which you can purchase when the app goes live in August.



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"Brands have given customers the ability to customize and personalize their shoes for more than a decade, but this is absolutely game changing. Never has anyone been able to personalize a shoe to this level," says Matt Halfhill, founder and CEO of sneaker blog Nice Kicks. "The tech**logy for this essentially makes adidas product the canvas for personalization and branding the way a blank T-shirt is for wearables. Endless possibilities with this tech**logy." Read more...

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