Birchbox E-Commerce Site Debuts First TV Ad: 'Open for Beautiful'
 

Birchbox E-Commerce Site Debuts First TV Ad: 'Open for Beautiful'
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Birchbox, an e-commerce service for beauty products, debuted its first TV ad on Monday as part of a broader marketing push.

The 30-second video shows several women (and one man) sampling beauty products ranging from lipstick to eyelash curlers. The Birchbox website has also been redesigned to make it easier for customers to shop for items featured in the ad

See also: Birchbox Raises $60 Million to Shake Up the Beauty Industry


The television ad will air in select national markets, according to the company. There are also plans to introduce a shoppable version of the TV ad as well as print ads later this year Read more...

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