Why Twitter's 3.3 Billion Oscars Impressions Aren't All That Impressive
 

Why Twitter's 3.3 Billion Oscars Impressions Aren't All That Impressive
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During its first-quarter earnings call with analysts on Tuesday, Twitter CEO Dick Costolo threw around a jaw-dropping stat that demonstrated the network's reach: Within 48 of the Academy Awards on March 2, he said, there were some 3.3 billion impressions of tweets related to the event.

To put that figure in perspective, the world population hovers at around 7.16 billion (at the time of this writing). If there were ** repeat impressions, then just less than half of humanity would have seen an Oscars-related tweet. This is quite an achievement, considering that the oft-repeated claim that the Oscars telecast reaches 1 billion people appears to be complete bunk Read more...

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