Instagram Is a Marketer's Best Friend — For **w
 

Instagram Is a Marketer's Best Friend — For **w
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Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60 times higher than Facebook.

See also: 14 Instagram Photojournalists Who Will Open Your Eyes to the World


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Image: Forrester Research


"What does this higher engagement rate look like in practice? Last month, Red Bull posted a video of a unique s**wboarding half-pipe on both Facebook and Instagram," Elliott wrote in a blog post. "A few days later, we **ted that the brand’s 43 million Facebook fans had liked the video just 2,600 times (a 0.006% likes-per-fan rate), while its 1.2 million Instagram followers had liked the video more than 36,000 times (a 3% likes-per-follower rate)." Read more...

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