Disney Wanted to Buy BuzzFeed, Report Says
 

Disney Wanted to Buy BuzzFeed, Report Says
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Disney considered buying viral media website BuzzFeed but did **t want to shell out the $1 billion asking price, according to a report.

Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune.

Maker cost Disney $500 million, but could add a**ther $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.

The acquisition of Buzzfeed would have given Disney a serious digital beachhead, particularly if it had also gone through with the Maker purchase.

Disney has shown it is **t shy in paying for major media brands, buying pixar in 2006 for $7.4 billion, Marvel in 2009 for $4 billion and Lucasfilm in 2012 for $4 billion. Those moves have given Mickey Mouse plenty of company with a wide variety of intellectual property. Read more...

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