Swoop to target millennials with low fares
 

http://static-global-s-msn-com.akama...6&q=60&o=f&l=fWestJet Airlines Inc. plans to target millennials, young families and frugal travellers for its discount carrier Swoop which launches service next summer. The Calgary-based airline (TSX:WJA) said it expects to offer fares that are about half the level of the mainline carrier, but come with hefty extra fees for bags and other ancillary services. It estimates the net savings should be 30 to 40 per cent. "The core of the brand is going to be low fares ...

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