The world's biggest Starbucks outlet is also AR-enhanced
 

The world's biggest Starbucks outlet is also AR-enhanced
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Starbucks has made its latest and biggest outlet even bigger, with augmented reality.

The coffee giant will on Wednesday open its new 30,000 sq ft premises in Shanghai, its biggest outlet in the world to date.*

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The outlet is also a Starbucks Reserve Roastery, its premium-brand segment dedicated to specialty beans and brewing methods.

So to take new visitors through the more complex processes, it's released an AR app that will deliver a tour of store's equipment.*

For example, pointing your phone at the copper cask will show you exactly what happens after your beans get transported there, complete with a video of what happens inside the cask.* Read more...

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