Apple Marks Earth Day by Trolling Samsung in Newspaper Ad
 

Apple Marks Earth Day by Trolling Samsung in Newspaper Ad
http://rack.2.mshcdn.com/media/ZgkyM...h-Day-.jpg.jpghttp://rack.3.mshcdn.com/assets/feed...013aed8d66.jpghttp://rack.1.mshcdn.com/assets/feed...3b7fd07c38.jpg
Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.

A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand's designs:

Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'pic.twitter.com/RNbgBNtjHZ

— David McClelland (@DavidMcClelland) April 22, 2014

Apple also overhauled its website for Earth Day with a similar image:

[IMG]http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzIyLzA5L1NjcmVlbl**b3QyLmNlNjk5LnBuZw pwCXRodW1iCTU3NXg0MDk2Pg/21e7cd34/1ce/Screen-Shot-2014-04-22-at-8.37.02-AM.png[/IMG]

Apple.com on Earth Day

Image: Apple


The ad comes as Apple is in the midst of a lawsuit with Samsung over mobile patent claims. The case looks at patents surrounding Apple's iPhone 4S and Samsung Galaxy Nexus III devices. Samsung faces damages up to $930 million. The late Apple cofounder Steve Jobs also charged back in 2011 that Google's Android operating system stole features from Apple's iOS. Read more...

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