Google backs music startup to help make more Chance the Rappers
 

Google backs music startup to help make more Chance the Rappers
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Imagine you're in the market for a new pair of shoes, and you hear your favorite artist playing in the background of an online ad.*

Coincidence? Maybe not in the future. Launched out of stealth mode Wednesday by record label veteran Steve Stoute, United Masters is tying together artists and brands in the hope of driving more attention and sales for both groups.

SEE ALSO: Pandora tried to become more like Spotify and now it's bleeding users


And cutting out labels in the process.

“Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle,” Stoute told the Wall Street Journal. “Being able to use music data and making it actionable so they can target and speak to these fans, that’s super important.” * Read more...

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