Report: Samsung Outspent Apple in U.S. Advertising Last Year
 

Report: Samsung Outspent Apple in U.S. Advertising Last Year
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Samsung outspent Apple by $68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $12 million last year, according to Kantar Media.

Overall, Samsung spent $363 million advertising its smartphones in the U.S. last year, down 10% from $401 million the previous year. Apple spent $351 million, up 5%. Out of that figure, $339 million went to TV advertising

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**. 3 on the list was **kia, which spent $221 million, more than 15 times the amount it spent in 2012. Motorola came in at **. 4 with $189 million. BlackBerry (**. 5) spent $90 million, more than double the previous year's figure. HTC (**. 6) spent $76 million and LG (**. 7) invested $50 million. Read more...

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