Indiegogo's New Logo Will **w Feature Different User Campaigns
 

Indiegogo's New Logo Will **w Feature Different User Campaigns
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Lots of companies claim they put their users first, but Indiegogo is trying to prove it

The crowdfunding platform is changing its website design and logo to feature a different Indiegogo campaign each time someone visits the site

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The new logo, which was first revealed last week at an event in San Francisco, is an attempt to put users at the forefront, says Shan**n Swallow, head of marketing and communications at Indiegogo

All campaigns that have been completed on the site, regardless of whether or **t they hit their funding goal, may appear within the logo, which features a hot pink color the company calls "gogenta." When the logo is seen offline (for example, at company headquarters) the square will be empty Read more...

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