Walmart is getting hip, but it's keeping it a bit of a secret
 

Walmart is getting hip, but it's keeping it a bit of a secret
https://i.amz.mshcdn.com/TH9WJJPNVzV...a29f8e22bf.jpghttps://a.amz.mshcdn.com/assets/feed...8be198fb13.jpghttps://a.amz.mshcdn.com/assets/feed...6a4ca77139.jpg
ModCloth knit tops and vibrant Bonobos pants aren't the sort of items you'd expect to find in the sales racks of a Walmart Supercenter.
Both brands cater to urban millennials with hip fashion sensibilities and steep price tags that suggest a style tier above your average big-box store.
Yet their loyal customers must now begrudgingly count themselves as Walmart shoppers, thanks to the retail giant's acquisitive appetite.
SEE ALSO: Google and Walmart team up to take on a common enemy: Amazon

Long the proudly uncool symbol of American middle-class consumerism, Walmart is now on a high-end shopping binge that suggests a departure from its pedestrian mass-market roots. The Modcloth and Bonobos acquisitions are just the two most high-profile deals in a litany of trendy e-commerce brands the world's largest retailer has absorbed in recent months.* Read more...
More about Amazon, Target, Walmart, Modcloth, and Bonoboshttp://feeds.feedburner.com/~r/Mashable/~4/WZQuA-J6orY