Online Charitable Donations Increased 14% in 2013
 

Online Charitable Donations Increased 14% in 2013
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Gone are the days when **n-profits needed to rely only on street canvassing and paper pleas for donations. Email and social media are quickly revolutionizing charity, and according to a new study from M+R and the **nprofit Tech**logy Network (NTEN), 2013 was the space's best year yet.

See also: 9 **n-Profits That Get Web Humor


The study breaks down exactly how leading U.S. **n-profits performed online in the past year. In 2013, Internet users donated more than ever before — online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised.

The average one-time donation increased as well, from $60 to $68 ($57 via email only), and overall **n-profit website traffic grew 16%. Organizations' annual social growth is also booming, with the average number of Facebook fans increasing 37% and Twitter followers increasing 46%. Read more...

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