Branded Viral Videos: The Secret Marketing ******
 

Branded Viral Videos: The Secret Marketing ******
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Dove’s “Real Beauty Sketches.” Kmart’s “Ship-Your-Pants.” Volvo’s “The Epic Split feat. Van Damme.”

It’s clear that viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are **w fully immersed in the viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere

See also: 5 Best Practices for Creating Viral Branded Videos


Brands are **w looking to connect with their audiences in a way that **t only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are **w becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through YouTube or short stories on Instagram, Vine and Snapchat. But creating a successful video is more of an art than a science. Read more...

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