Business witches of Instagram: How sorcery found a commercial home on social media
 

Business witches of Instagram: How sorcery found a commercial home on social media
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Katie Karpetz is a business witch.

**, really. Karpetz, a Canadian who identifies as a bog witch because of her unruly hair, is literally in the business of selling products marketed specifically for other witches.

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She sells everything from vintage amethyst tower wands designed to soothe insomnia, to custom-made "witch bottles" whose recipes are top secret. For the uninitiated, a witch bottle acts as a "recharging" agent for different parts of the psyche.

Her preferred medium for displaying and advertising her inventory? Her Instagram account, @WitcheryWay. Read more...

More about Instagram, Witches, Witch, Culture, and Web Culturehttp://pubads.g.doubleclick.net/gamp...0&c=1500746161
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