Successful Brands Don't Care About Sales on Twitter
 

Successful Brands Don't Care About Sales on Twitter
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Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we k**w most of them aren't advertising, what are they using the service for?

According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S., brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is **t nearly as important to marketers.

See also: The Top 10 Most-Followed Twitter Accounts


The following chart, created by Statista, breaks down the top seven reasons why brands are currently using Twitter.

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Image: Statista Read more...


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