AOL's New Ad Platform Tries to Break the Digital Spending Ceiling
 

AOL's New Ad Platform Tries to Break the Digital Spending Ceiling
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AOL is taking a new approach to attracting the ad dollars that have stubbornly avoided the digital market — if you can't beat 'em, make 'em join you.

The company is rolling out a new ad buying platform called One, which will attempt to offer marketers a one-stop shop for all display needs, including television. One integrates*display ad inventory across every type of device with data analytics features to create an advanced programmatic ad system that automates much of the process.

See also: Every Terrible Ad Cliché You've Ever Seen in One Genius Video


The platform is essentially a marriage of numerous advertising efforts that AOL has been developing for some time: the efficiency of programmatic ad buying tech**logy, the analytics that give near real-time information on performance and a renewed emphasis on both online and linear television. Read more...

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