Movie Ticket Discounts? Theater Owners Finally Budge on the Unthinkable
 

Movie Ticket Discounts? Theater Owners Finally Budge on the Unthinkable
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If American movie-theater owners have been super hardcore about one thing, it’s ticket prices. ** matter what the Europeans and Canadians do, ** matter how many startups try to hack into ticket pricing, exhibitors for years have refused to budge.

Until **w.

The National Association of Theatre Owners (NATO) an**unced Tuesday that it’s launching an off-night ticket-discount experiment sometime this year. But rather than dive in, they’re carefully dipping a toe: Only one state, which hasn't yet been revealed, will host the program, and it will run only for a limited time.

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