Why newspapers want to band together to take on Facebook and Google
 

Why newspapers want to band together to take on Facebook and Google
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Newspapers have long considered Facebook and Google their frenemies.

On the one hand, they rely on both to distribute their words and ads to a mass audience as print ads and subscription dollars plummet.

SEE ALSO: Facebook and Google are destroying bad online ads, which is great until they own the world


But by doing so, the two tech giants have **w ballooned in size to the point where there's little room left for anyone else in the industry to breathe.

Facebook and Google **w collectively control around $.70 of every dollar spent on digital ads. The portion of three remaining dimes that isn't vacuumed up by other platforms like Twitter, Snapchat or Verizon-AOL-Yahoo! or any number of ad tech middleman is split between hundreds of media outlets each competing for a sliver of a cent. Read more...

More about Facebook, Google, Newspapers, Business, and Media Industryhttp://pubads.g.doubleclick.net/gamp...0&c=1499760404
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