Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market
 

Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market
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Mobile advertising is booming, but the rising tide is primarily lifting two boats.

Facebook is nearly mo**polizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketer released on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between Google and Facebook, the two companies how control 66.8% of the U.S. mobile ad market, according to the report

The overall global mobile advertising market more than doubled in 2013 to almost $18 billion, and is set to grow a**ther 75% this year. Read more...

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