Forget Demographics, News Consumption Is Dictated by Topic
 

Forget Demographics, News Consumption Is Dictated by Topic
[IMG]http://rack.2.mshcdn.com/media/ZgkyMDE0LzAzLzE3LzI0L0**Ti4xYzYwZi5qcGcKcAl0aHVtYg k1NzV4MzIzIwplCWpwZw/4af0bba5/5e6/CNN.jpg[/IMG]http://rack.3.mshcdn.com/assets/feed...013aed8d66.jpghttp://rack.1.mshcdn.com/assets/feed...3b7fd07c38.jpg
CNN has long been k**wn to do well with breaking news events, particularly ones like the recent disappearance of Malaysian airliner Flight 370.

The continuing mystery surrounding the missing plane has led to a ratings boost for the 24-hour news channel and its competitors.

A new survey has shown why — the topic and speed of news stories are the biggest drivers in how people consume media, outshining demographics or ideology.

See also: Timeline: The Mystery of Malaysia Airlines Flight 370


The study highlights what has been seen as a long-standing problem for companies like CNN — strong performance during news cycles that favor its format, but weakness on topics that are more evergreen. Read more...

More about Cnn, Cable News, Business, Media, and Malaysia Airlineshttp://feeds.feedburner.com/~r/Mashable/~4/d0P-cxfvkdk