This startup wants to be the QVC of your smartphone
 

This startup wants to be the QVC of your smartphone
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Eric Feng thinks he's found the perfect intersection of media and online retail, and it's, well, a little outside the box.

The former Hulu executive and Kleiner Perkins partner is launching a new shopping platform built entirely around an obsession among certain parts of the internet with so-called "unboxing" videos.

SEE ALSO: The future of retail is permanent pop-up shops, according to this startup


The company is called Packagd, and Feng wants it to serve as an umbrella for a stable of apps centered on specific product categories. So far, there's only one: a tech-focused property called Unboxed. A beauty-centric addition is also in the works.* Read more...

More about Online Shopping, Packagd, and Businesshttp://feeds.feedburner.com/~r/Mashable/~4/jDtnbCHScb8