Snapchat buys a company to help it better track your whereabouts
 

Snapchat buys a company to help it better track your whereabouts
http://i.amz.mshcdn.com/DvL5E09_xg9W...c7eccb43b2.jpghttp://a.amz.mshcdn.com/assets/feed-...8be198fb13.jpghttp://a.amz.mshcdn.com/assets/feed-...6a4ca77139.jpg
Snap may have lost a bunch of money last quarter, and by a bunch we mean $2.2 billion. But it's just a young company trying to build a sustainable business model—and that means adding some "creepy" advertising.*

SEE ALSO: Snapchat's new 'limitless' snaps will change everything


Placed, its latest acquisition first reported by GeekWire Monday and confirmed to Mashable by Snap, may help on that mission.*

The Seattle-based startup is focused on tracking and measuring consumers locations via their smartphones and using those insights to empower mobile advertising.*

Snapchat already offers a "Snap to Store" product that helps advertisers track sales from online to in-store, but that product is limited to only Snapchat and snap data. For example, 80 percent of Snapchat users take snaps in restaurants, according to a study by Greenberg Strategy that Snap commissioned.* Read more...

More about Snapchat, Digital Advertising, Location Tracking, and Businesshttp://pubads.g.doubleclick.net/gamp...0&c=1496706095
http://feeds.feedburner.com/~r/Mashable/~4/uPbIodLo56o