Heineken shows Pepsi the right way to make a politically charged ad
 

Heineken shows Pepsi the right way to make a politically charged ad
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Can't we all just get along?

That's been the message of dozens of commercials since the United States elected Donald Trump and the United Kingdom opted for a Brexit, but **ne have really sold the message like Heineken's latest ad.

The spot, which was hailed as an antidote to Pepsi's disaster of a political message earlier this month, features a social experiment involving three isolated pairs of ordinary UK citizens with opposing beliefs.

The participants are said to be unaware of the purpose of the test, and they have ** k**wledge of their political differences, which include views on feminism, transgender rights, and climate change. Read more...

More about Identity, Advertising, Politics, Pepsi, and Heinekenhttp://pubads.g.doubleclick.net/gamp...0&c=1493344393
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