6 Steps to a Comprehensive Ongoing Content Strategy Audit by @coreypadveen
 

In the business world, audits are conducted for a number of reasons, including the evaluation of performance versus benchmarks.*In the digital world, we have a tendency to set our benchmarks and look at the results, but far too often we fail to understand the reasons why our initiatives exceeded expectations or failed to perform. Content […]Author information

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Corey Padveen
Director of Global Social Business Strategy at t2 Marketing International

Corey Padveen is Google AdWords Certified, a Certified Inbound Marketer and the Director of Global Social Business Strategy at t2 Marketing International. He is a principle strategist for B2B, B2C and NFP client-centered digital marketing initiatives and is a leading authority on the **tions of Social Equity and Responsive Branding. As the primary author of t2 Marketing?s social business blog, a contributing author to a number of reputable marketing publications and a key**te speaker, Corey regularly shares his wealth of k**wledge in the realm of social media and its applications to business in the digital age.
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