The first IMAX VR arcade is a huge hit—and I can see why
 

The first IMAX VR arcade is a huge hit—and I can see why
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Virtual reality may have just got the shot of confidence it needed to break into the mainstream.*

On Friday, IMAX held its latest earnings conference call and it came with an unexpected bit of news: the company's virtual reality arcade experiment in Los Angeles has been a success.

Of course, for anyone who has visited the facility, as I did last week, the news is hardly a surprise.*

SEE ALSO: Bill Gates, VR super nerd, will **w take you into the future


"Our LA facility, which has been opened for roughly 3 months **w, has seen over 20,000 unique visitors," said IMAX CEO Richard Lewis Gelfond during the earnings call. "From a revenue standpoint, the center is pacing at roughly $15,000 a week over the last month or so, including our highest grossing week to date, this past week, and continues to exceed expectations." Read more...

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