Apple Celebrates Children's Day in Turkey With New Billboard and Ad Campaign Fueled B
 

Apple CEO Tim Cook today tweeted out a message as a means of celebrating National Sovereignty and Children's Day in Turkey, which will take place on April 23. Cook's tweet includes a picture of a few billboards that are up in Turkey, which showcase photographs taken by "young talents" within the country in order to celebrate the national holiday.

http://cdn.macrumors.com/article-new...day-turkey.jpg

Tأ¼rkiye'de Ulusal Egemenlik ve أ?ocuk Bayramؤ±â??nؤ± genأ§ yeteneklerin أ§ektiؤ?i mأ¼thiإ? fotoؤ?raflarla kutluyoruz. #23Nisan #iPhoneileأ§ekildi 🇹🇷 pic.twitter.com/VUqrUjH92G

— Tim Cook (@tim_cook) April 21, 2017

Additionally, over the past few days Apple has been uploading a few new videos to its Turkish YouTube channel, all celebrating Children's Day as well. Using the "Shot on iPhone" campaign, each new ad includes a short video clip that has been taken by kids aged ten to eleven years old.

The newest video, uploaded yesterday, includes a slow-motion shot of seagulls.


The other Children's Day Apple ads include Shot on iPhone videography with unexpected perspectives, animal close-ups, and more slow-motion shots.


The Shot on iPhone campaign has been running for years **w, and Apple frequently uses the strategy to celebrate specific national holidays. Earlier in February, the company created a Carnival-specific video for its Brazilian YouTube channel to showcase "the diversity, variety and freedom of expression of Carnival." Since the iPhone 7 launched, Apple's ads have mostly focused on the improved photography capabilities of the smartphone.

Tags: Apple ads, Tim Cook, Turkey

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